A lot of people believe that getting a good eCommerce website built is the biggest step in their businesses. Only time teaches a harsh lesson that the process of putting up a website was perhaps just the beginning. The true game begins when you start battling for the user's attention. The conversion rate of a lead to a potential consumer is pretty underwhelming for most online stores.
This could be down to a couple of reasons: technical and non-technical. Technical reasons include keeping the website updated with its framework, programming language, plugins, dependencies, APIs and SDKs. Non-technical aspects include optimizing the website in terms of its content and other off-site branding strategies.
Ways to Grow Your Online Store
Another way to grow your website is a mixture of being a technical method and a non-technical one. The reason for any website to not do well could be because it does not have a bright user experience. This needs a lot of non-technical homework. Benchmark assessment is one way to understand what works. This also helps you chalk out any innovation you can attempt.
Most ecommerce websites use a framework that is powered by PHP. These frameworks and website building tools provide so much detailed designing and functionality driven options that it becomes very convenient to get a website made. There is a stronghold by PHP and its affiliate frameworks and tools on the majority of the ecommerce websites running live today. You will find lots of blogs on how Ecommerce is on the rise for half a decade but it’ll be rare to see a chalked out strategy to grow a platform. Here are some ways in which you can grow those beautifully made websites.
Backlinks work wonders in terms of optimization of your website. Creating exciting ads, banners or even genuine pieces of content and publishing it elsewhere is a standard process of advertising your website. All these pieces are created with a link of some of your best pages. Once people start navigating to your website from other mediums, it creates organic growth. This will help your online store rank better on Google.
It is important to determine where your potential users are. Creating engaging content on platforms that your potential users visit is a great idea to start from. The most common way to get backlinks to your ecommerce website is to create content on social media.
Mobile internet continues to dominate the overall internet usage. Mobile devices dominate a whopping 90 percent of the total internet usage in the world. While all the major ecommerce brands have their majority revenues from their apps, all the other brands rely heavily on potential consumers landing on their website through a backlink or an ad on their mobile devices. This will eventually convert more leads into consumers.
Images with Description
The optimization does not end at just the content and product description. With PHP and its empowered website building tools and frameworks, you can enter image descriptions and alternative texts for images. These texts help the search engines understand your content and help you rank better. Having high quality images is a must for any website because quality multimedia grabs eyeballs. Adding description and alt text into it proves to be pivotal on the backend as it helps attract traffic. PHP and its affiliated frameworks offer great tools to add meta description and other kinds of textual information that helps your website rank better.
Everyone likes a personalized touch. Personalized recommendations and offerings create a unique brand image and user experience for your online store. PHP with all its affiliate tools offer great machine learning and AI functionalities. Ace PHP web development services would ensure inclusion of AI and ML APIs and tools that help your website note down critical user data. These features help you track the behavioral and analytical data of the user’s interactions with your ecommerce website. This helps you program customized solutions and offerings for them. This helps create an intuitive user experience.
As we hit the peak in terms of internet usage and smart devices, we must emphasize on offering a little bit more than the herd to get the maximum out of it. This includes taking a few basic steps and a bit of smart programming. Doing these bits pretty much ensures higher traffic. With curated sales affiliates and the traffic that comes your way, you are pretty much assured of success.
Ecommerce sales figures are mind blowing when we look at it. There are a few players who have a stronghold over the market. But what is interesting to note is that there are platforms that offer niche solutions and products. The growth of these niches indicates that with proper infrastructure and technology, anyone can achieve desired results. Putting up a website is just a starter. Performing a few simple steps can pretty much ensure your online store is on its way up.